There has been a lot of confusion about no follow links and do follow links. Many people have said that all paid links should be no follow and this may now be an obvious choice since Google is cracking down on paid links by penalizing sites.

Many larger websites have started making their terms of use and privacy policies no follow links as well. Some sites are doing this under the assumption that it will take less value away from the pages they want to rank well in search engines.
The benefits …